UNLV's star Wink Adams is as important for his hoops skills as his can-do attitude.

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winkNike may want to consider putting UNLV senior Jo'Van "Wink" Adams' mother on its payroll.

While Reandre Adams never could afford to put her son in the brand's hottest sneakers—it was Payless shoes for her children—the "Just Do It" advertising campaign drove her to succeed as a single parent. She heard "Just Do It" in finding the energy to work three jobs (Wal-Mart, a barber shop and McDonald's), always put aside time to shoot with her youngest on the playground and try her best to raise two boys without the presence of a male role model.

"That was a motivator to me," said Reandre, who is known as "Mama Wink" around her Houston neighborhood. "Never give up. Just Do It. I did it."

Wink, who was originally tagged "Winky" for having one eye open and one closed in all his baby pictures, is a testament to that. He's put together a strong career, highlighted by a great year. Currently he averages 13.9 points, 4.2 reounds and a hair under 3 assists per game for the Rebels, who at 21-9, and at 5th in the Mountain West, need a strong showing at the Mountain West Tournament this week to qualify for the NCAAs. Adams has been a big reason for the good year, but credits his mother for all his achievements.

"From her, I learned anything is possible," said Adams, who is fifth all-time in UNLV career scoring and third in steals and three-pointers made. "She's been my backbone. To this day, I can't thank her enough. She was a single parent, just me and my brother. She played the mother and father role. I got my basketball skills from her."